Molson's new Moncton brewery right on track!

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First bottles expected to roll off the line in January, 2007

MONCTON, NB - Tuesday, August 16 marked a new chapter in brewing history as Molson Canada President and CEO Kevin Boyce, along with New Brunswick Premier Bernard Lord and Moncton Mayor Lorne Mitton, broke ground on Molson's new Moncton brewery.

Bringing a sense of history to the occasion, Molson Brewery founder John Molson's great-great-great-great-grandson, Geoff Molson, also took part in the ground breaking for his company's first new Canadian brewery in 50 years.

Geoff Molson lives in Colorado these days as the vice-president of sales for Molson U.S.A., part of this year's behemoth merger that made Molson Coors Brewing Company the fifth largest brewer on the planet. But Molson, as a seventh-generation brewer with a company that poured off its first beer in Montreal 219 years ago, wakes up with a sense of history every day and he sees the Moncton brewery as the New Brunswick and Maritime chapter in that story.

This new facility will provide Canada's leading brewer with a strong local connection and underscores Molson's commitment to growing in the Maritimes.

The ground-breaking ceremony coincided with the unveiling of the brewery plans, as well as a site sign that will mark its new home in Caledonia Industrial Estates alongside the Trans-Canada Highway, in the north section of Moncton.

Land clearing on the site began in late July and following the official groundbreaking, construction has continued apace. The new building is now well underway and on track to hit its target operational date of January 2007.

The state of the art brewery will feature bottling and keg lines and have the flexibility to accommodate the possible installation of a canning line. Brewing capacity will be more than 6 million 12-packs annually or 250,000 hectolitres. Once fully operational, the facility will brew several of Molson's most popular core brands such as Molson Canadian and Coors Light for the regional market.

The arrival of Molson in New Brunswick is expected to create 40 jobs within three years of commencing operation, bringing the total number of Molson employees in the Atlantic region to approximately 160. Molson's presence in Moncton will also translate into exciting business opportunities for several local companies. Throughout this $35 million project, Molson will count on the expertise of several New Brunswick firms and consultants.

"Moncton and the province of New Brunswick boast a real wealth of talent and expertise. Molson is committed to supporting its new community and is proud to partner with local businesses for this exciting project," said Kevin Boyce, Molson Canada's President and CEO.

New Brunswick Premier Bernard Lord applauded Molson's decision to locate in New Brunswick. "Under Greater Opportunity: New Brunswick's Prosperity Plan, creating a competitive fiscal and business environment is paramount in order to create new and strategic investments in New Brunswick," said Premier Lord. "Today, our province is one of the most competitive jurisdictions in North America in terms of corporate taxes. Lower taxes encourage private sector job creation and economic growth and we are delighted that Molson has chosen Moncton as their location of choice for their Maritime operation."

The Moncton brewery will become Molson's seventh brewery in Canada. Molson currently operates breweries in Vancouver, Edmonton, Toronto, Creemore, Montreal and St. John's.

August, 2005