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Spielo focused on growing global market for gaming machines!

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Spielo, located in Moncton's Caledonia Industrial Estates is a high tech equipment manufacturer that is tightly focused on a highly specialized niche of the global marketplace for entertainment equipment.

The global gaming equipment market is a vibrant and growing marketplace in which, Spielo has established a brand name recognition awareness for its software based, design engineered central systems and equipment manufacturing.

Attracting and retaining entertainment seekers in their venue of choice, whether in a casino, at a video lottery enabled location, or in purchasing a winning lottery ticket at a store counter, Spielo's role of the technology system and equipment supplier is a vital link between the player's satisfaction and administrators of the gaming organization.

Spielo has a product line that continues to be popular with clients and as a result is enjoying steady sales among the government organizations that purchase gaming equipment. Spielo is internationally recognized as a pioneer and world leader in the gaming industry, which is enjoying solid growth levels year over year as more players enjoy the entertainment pastime.

The number of entertainment seekers and the disposable income they dedicate to entertainment is steadily increasing and so is the demand for more products, more technology and more central systems to keep track of this exploding form of entertainment.

Lottery ticket sales, similar to the popular tickets issued by Spielo's bright orange Dream Station machines, which are found in local markets served by Atlantic Lotto, is sold in nearly every part of the world.

An industry trade magazine IGWB reports that lottery ticket sales occur in over 33 countries and account for US $ 123 billion sales in 2001. This sales figure does include casino revenue and other gaming devices in operation worldwide.

Gaming Is Multi-Billion Dollar Industry

Spielo produces a full line of gaming products including central, on-line and video gaming systems and components, which are sold in 17 jurisdictions around the world.

Over successive years, Spielo has earned a reputation among government lottery organizations for the consistent delivery of some of the most innovative, efficient and highest performing gaming systems in the world.

Inside the new Spielo operations and manufacturing centre, a team of mathematicians, engineers, software programmers, and high tech product assemblers build systems and equipment.

During the spring of 2003, Spielo combined a number of office locations and labs from across Greater Moncton into a new 55,000 square foot facility in Moncton's Caledonia Industrial Estates park that brought all 275 local employees under one roof. The new building is already targeted for an additional expansion of 50,000 square feet.

The Spielo headquarters features high ceilings and modern d├ęcor throughout the administrative offices, development laboratories, and computer workstations as well as providing its own cafeteria. Displayed attractively throughout the building are attractive paintings and artworks created by Atlantic Canadian artists.

The Spielo building is divided in to sections devoted to video gaming, participation gaming, online gaming and central systems. The staff roster includes human resources, administration, research and development, sales and marketing, software development, animators, sound specialists and engineers.

"Our company operates as a team-oriented workplace, so working collectively under one roof on projects now is vital. It means more economy and efficiency in our daily work and also allows for more personal interaction amongst our employees", says Brian MacPhee, Spielo's President. "This building provides us with the space and infrastructure we currently require for all our departments, with room to grow," says MacPhee.

Spielo Firmly on Growth Track

Chief Executive Officer (CEO), and founder, Jon Manship says, "growing our company in Moncton has been a good experience. "We spent $32 million in New Brunswick last year, on payroll and suppliers"

During opening ceremonies New Brunswick Premier, Bernard Lord paid tribute to Manship and his employee team. "Companies like Spielo show that we can work with our brains in New Brunswick," said Premier Lord. "New Brunswick can export our products and services, but we do not need to export our people. We need more entrepreneurs like Jon Manship," he added.

Manship acknowledged the contribution of staff members that has grown from a small handful in 1990, to just over 400 today, including those working in locations around the World outside of Moncton.

"Being based in New Brunswick has worked out well for our company," says MacPhee.

"Our clients visit our facilities here and are impressed not only with our technology and knowledgeable staff, but the entire region and the reception they receive here. They recognize this as a great place to do business," says MacPhee.

Award Winning Company, National Recognition

Spielo has uniquely twice won a prestigious national award for the distinction of being one of Canada's 50 Best Managed Companies. President MacPhee, in accepting the award said, "this award recognizes companies that are excelling in the global marketplace, growing rapidly, and embracing new technology. This is a great honour for Spielo and it recognizes the hard work and dedication of our 350 employees".

"Having been named as one of Canada's 50 Best two years running simply demonstrates Spielo's focus in implementing our strategic business plan, which concentrates on growth, product development and customer service," he said

Spielo's strength in sales makes it one of the Atlantic region's larger exporters and was recently recognized by the Canadian Manufacturers and Exporters with an award, presented by International Trade Minister, Pierre Pettigrew. The award recognizes Canadian companies who further economic and social development in their communities; create new jobs and business opportunities by competing and succeeding in the Global marketplace.

In addition, the Province of New Brunswick and the provincial division of the Canadian Manufacturers & Exporters, also recognized Spielo with the awarding of the New Brunswick Achievement Export Award for companies over $25 million in annual sales, which is the award's highest sales category.

"Spielo's success in exporting its' technology solutions world-wide is a result of the high calibre staff who are key in developing and implementing our strategic business plan," says MacPhee.

"Atlantic Canada has much to offer companies like Spielo. A well-developed education and training infrastructure combined with the great quality of life offered in this area provides a talent pool for companies to grow and prosper."

June, 2003

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